What are cookies?
A cookie is a small data file that can be transferred by a web server onto your computer's hard drive when you visit a website. The information stored in a cookie can be read by the web server and is used to allow a website to recognise your computer when you revisit a website or browse from page to page of a website. Only the web server that sent the cookie can read, and therefore use, that particular cookie.
Cookies can help a website to arrange content to match users' preferred interests more effectively and/or avoid the need for users to re-enter data when they revisit a website. Cookies are commonly used on the internet and do not harm your computer or computer files.
Compile statistical data on the use of the website which can be used to manage and plan enhancements to our services.
Facilitate users' ability to navigate through the website.
Ascertain whether the website is operating at an optimal level.
Personalise and improve the service we offer to you by understanding your preferences and establishing which areas of the website are of most relevance to you.
We also use cookie technology to ensure that, where you have registered for any of our online services, we maintain your confidentiality and security as you move through secure or password protected areas of the website.
We will not pass on any cookie-derived information to third parties other than as set out in this Cookies Statement. We may collate the statistical data compiled in respect of use of the website with statistical data similarly compiled in respect of other websites operated by Longacres in order to facilitate company-wide evaluation and improvements.
We use Google Remarketing cookies to understand your preferences and improve the quality and relevance of advertisements you see on third party websites. Your identity is protected and we don't combine your browsing information with any personal information you have given us.
What kind of cookies do we use on the website?
We use two types of cookies on the website:
Session cookies – temporary cookies which remain in the cookie file of your browser until you leave the website.
Persistent cookies – which remain in the cookie file of your browser for a longer period of time (the duration of this period will depend on the "lifetime" of the specific cookie).
Google Analytics – is used to provide us with an understanding of how our site is performing. It enables us to ensure you receive a level high standard of customer experience which we would expect when visiting any website.
Google Remarketing – to help make the ads you see after browsing our website more relevant and interesting to you.
You can opt-out of third-party publishers' use of tailored advertising by visiting the Network Advertising Initiative opt-out page.
What kind of information do we collect using cookies?
When you visit the website, our server will record your IP address, the date, time and duration of your visit and which areas of the website you visit. Your IP address is an assigned number allocated to your browser when you log on to the internet which acts as the "address" of your computer whilst you are online and enables web servers to locate and deliver content to you. It is usually allocated on a temporary basis, ie for the duration of your session online.
Cookie-derived information is anonymous and represents a computer rather than a person. You cannot be personally identified from it and we use it solely on an anonymous, aggregated basis.
What are web beacons
Some of our web pages may contain electronic images known as web beacons (sometimes known as clear gif's) that allow us to count users who have visited these pages. Web beacons collect only limited information, which includes a cookie number, time and date of a page viewed and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry use any personally identifiable information and are only used to track the effectiveness of a particular campaign.
Can I decline to accept cookies?
You are not obliged to accept a cookie that we (or any other web server) send to you. Most browsers accept cookies automatically but you can modify the settings in your browser to turn off this feature. However, cookies are integral to some areas of the website and to certain parts of our online services, so if you do choose not to accept cookies from us, you may not be able to utilise some areas of the website and we may not be able to provide certain online services to you.
How do I turn off cookie acceptance?
If you would like to accept or decline cookies, you can find help about modifying your browser by visiting: All About Cookies: How to control cookies.